Established in 2000, following a vision to create a system which allowed for the visualisation of data, Fifth Element's approach changed the way companies saw their data. It was no longer locked away in difficult to access databases and delivered in hard to understand reports. Now anyone could look at the information and understand it. Everyone could contribute to decision making on an equal footing.

Through a combination of innovation and a good, solid application of common sense, the company now services a customer base which ranges from businesses turning over a few million, to international corporations employing thousands of people and turnover counted in the billions of dollars.